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3:47pm on Thursday the 2nd 2010f September
GLOBAL WARMING BLAMED FOR LACK OF INTEREST IN GLOBAL WARMING
Live Earth has been branded a foul-mouthed flop.
Organisers of the global music concert -- punctuated by swearing from presenters and performers -- had predicted massive viewing figures.
But BBC's live afternoon television coverage attracted an average British audience of just 900,000.
In the evening, when coverage switched from BBC2 to BBC1, the figure rose to just 2.7 million.
And the peak audience, which came when Madonna sang at Wembley, was a dismal 4.5 million. Three times as many viewers saw the Princess Diana tribute on the same channel six days before.
Two years ago, Live 8 drew a peak television audience of 9.6 million while Live Aid notched 10 million in 1985.
The BBC blamed the poor figures on Saturday's good weather and said its Wimbledon tennis coverage had drawn away afternoon viewers.
The lack of interest in the Johannesburg and Hamburg concerts, on the other hand, was blamed on bad weather. That's the thing about Global Warming, man. It's devious.
BTW, the pottymouths included Chris Rock (duh), Johnny Borrell of Razorlight (who?), and... Phil Collins! He said the f-word ("fuck"), but you can't really blame the guy. That's what I'd say too if I found myself onstage with Genesis.
P.P.S.Reuters says: "The overall numbers amounted to a small fraction of the 2 billion people that Live Earth organizers had hoped to reach through TV, radio and Internet coverage of the event, spearheaded by former U.S. Vice President Al Gore to raise awareness of global warming." 2.7 million viewers on NBC, 3.1 million on the BBC, 1 million on Germany's ProSieben network, and 9 million on the MSN stream. Let's call it 16 million, give or take. Meanwhile MoveOn.org and various news organizations are still touting 2 billion viewers, or almost 1 out of every 3 people on the entire planet. But hey, why bring numbers into it? This is science we're talking about! So they were something like 1,984,000,000 viewers off. Big deal, wingnuts.